Discover the Fox Theatre Atlanta
The Fox Theatre is one of Atlanta’s most celebrated venues, hosting more than 250 events each year. This National Historic Landmark, situated in Midtown, welcomes over 750,000 visitors annually for concerts, films, and guided tours exploring its storied history. With this dynamic programming, which includes Broadway productions and comedy shows, as well as its state-of-the-art amenities—the luxurious Marquee Club and versatile ballrooms—it's no surprise that the Fox Theatre has been recognized by Rolling Stone as one of the best performance venues in America.
Origins of the Fox Theatre
The Fox Theatre in Atlanta was initially conceived in 1928 by Architect Olivier Vinour of the firm Marye, Alger, and Vinour, as the headquarters for the Atlanta Shriners organization. Inspired by the opulent temples of the Far East, its design echoed elements of Spain’s Alhambra and Egypt’s Temple of Karnak.
The result was a stunning mosque-style structure with domes, minarets, and archways. Inside, intricate gold leaf accents, luxurious textiles, and trompe l’oeil artistry created an atmosphere of grandeur. This grandeur was hailed by local media for being “picturesque and almost disturbing… beyond imagination.”
Changing Roles
The Shriners soon found the project financially unsustainable. To cover mounting costs, they leased the unfinished building to movie mogul William Fox, who envisioned it as part of his chain of “movie palaces.” With Fox’s investment, the $2.75 million project (equivalent to nearly $40 million today) was completed.
Opening in the Great Depression
On Christmas Day in 1929, the Fox Theatre opened to a sold-out audience with Disney’s Steamboat Willie. Its starry-night ceiling and lavish interiors wowed guests, making the venue an instant hit. However, the Great Depression soon took its toll, leading both William Fox and the theatre into bankruptcy by 1932. Despite financial struggles, the Fox became a popular venue, hosting Hollywood films, live performances, and concerts by major artists.
The 1940s
During the 1940s, the theatre’s Egyptian Ballroom became a popular dance venue, while the main auditorium continued to showcase films and live performances. The Fox allowed both Black and white patrons—unique in Atlanta at the time—although segregated seating remained in place until 1962.
Note: The segregation wall in the second dress circle remains today as a somber reminder of this period in American history.
Decline and the “Save The Fox” Campaign
By the 1960s, suburban multiplexes led to a decline in grand downtown theatres. In 1974, the Fox faced demolition when Southern Bell proposed replacing it with a parking deck. Outraged citizens launched the “Save The Fox” campaign, rallying public support with benefit concerts and penny drives. Performers like Liberace and Lynyrd Skynyrd joined the effort, ultimately saving the theatre from destruction.
Restoration and Preservation
In 1975, Atlanta Landmarks, Inc. took over the theatre's stewardship, initiating meticulous restoration efforts. Original features were preserved while modern safety enhancements were integrated. In 1976, the Fox Theatre was designated a National Historic Landmark, solidifying its place in American cultural history.
The Fox Theatre Today
Since its reopening, the Fox Theatre has hosted legendary acts, including Aretha Franklin, Elvis Presley, and Prince, whose final performance took place there in 2016. It has become a key venue for Broadway productions, such as the world premiere of The Phantom of the Opera’s touring show.
Inside the Fox Theatre, Atlanta
The Events Spaces
Key elements of the Fox Theatre's design include the 4,665-seat main auditorium, modeled after an Arabian courtyard. Its ceiling resembles a starlit night sky, with 96 embedded crystal stars—some flickering—and a projection of drifting clouds. In 2010, one of the stars was revealed to be crafted from a Coca-Cola bottle fragment.
The Egyptian Ballroom, inspired by the temples of Ramses II at Karnak, features intricate motifs, while the mezzanine Ladies Lounge is adorned with a replica of King Tut's throne and sphinx-embellished makeup tables. Trompe-l'œil techniques are abundant, with painted beams masquerading as wood and plaster elements simulating gold leaf.
In addition to its main stage and luxurious ballrooms, the Marquee Club is a premium lounge space spanning 10,000 square feet, adding a modern touch to the historic venue.
The Mighty Mo
At the heart of the Fox Theatre’s legacy is the “Mighty Mo,” a custom-built pipe organ crafted by M. P. Möller, Inc. in 1929. Boasting 3,622 pipes ranging from the size of a ballpoint pen to towering 32-foot structures, the Mighty Mo is the second-largest theater organ in the U.S. and the largest of its kind built by Möller.
This instrument mimics the sound of a full orchestra and includes a marimba, xylophone, sleigh bells, and silent movie sound effects such as car horns and bird whistles. Additionally, it incorporates 12 church organ ranks, making it adaptable for various performances.
The Mighty Mo remains the centerpiece of the Fox Theatre’s charm, entertaining audiences during film festivals, ballet productions, and special events.
The Fox as a Private Residence
Within the theater is a 3,640-square-foot apartment that once served as the private residence of Joe Patten, the Fox's technical director from 1974 to 2004. Patten was instrumental in restoring the Mighty Mo and saving the theater from demolition. This unique residence has thick walls, a secret passage to the auditorium's spotlight platform, and a private street entrance.
Things to Do at the Fox Theatre
Attend a Show
As Atlanta’s leading live entertainment venue, the Fox Theatre hosts a wide range of events, including Broadway productions, concerts, comedy shows, and dance performances. Ranked by Billboard as the top non-residency venue of its size for a decade, it’s a must-visit place for entertainment seekers.
Watch a Film
The Coca-Cola Summer Film Festival is a beloved annual tradition where guests can enjoy classic and modern films in the Fox’s enchanting atmosphere. It’s the perfect way to beat Atlanta’s summer heat.
Tour the Theatre
Guided tours of the Fox Theatre offer a behind-the-scenes look at its stunning architecture and history. These 60-minute tours highlight the theatre's grand design, including the famous "Mighty Mo" organ and the twinkling starry ceiling.
Educational Opportunities
The Fox Theatre is also responsible for the Fox Gives initiative. This program revitalizes historic theaters while fostering community development.
- Fox in a Box: Aimed at elementary students, this interactive exhibit ties the Fox Theatre’s history to key classroom topics.
- All-Access Pass: Designed for high school students, this program provides a behind-the-scenes look at careers in the entertainment industry, from lighting and sound to stage management.
- Restoration & Preservation Grants: Since its launch, Fox Gives has awarded over $3.2 million in grants to theaters across the Southeast. The new Multiyear Grant Program expands this mission by offering up to $500,000 per recipient, along with educational scholarships for local students.
Events and Private Gatherings at the Fox Theatre
The Fox Theatre is not just for performances. Its spaces are available for private events, including weddings, proms, corporate functions, and non-profit fundraisers. The venue’s staff provides complete support, from setup to security, ensuring your event runs smoothly.
Spaces for Every Occasion
- Egyptian Ballroom: Ideal for weddings and formal parties.
- Grand Salon: Perfect for intimate gatherings.
- Theatre Spaces: Equipped with full-service kitchens and beverage options for larger events.
How to Get to the Fox Theatre Atlanta
The Fox Theatre is situated at the corner of Peachtree Street and Ponce de Leon Avenue, making it a central and accessible landmark in Midtown Atlanta.
Driving Directions
- From I-75 South: Exit at North Avenue and turn left at the ramp’s end. Drive to the third light (Peachtree Street) and turn left. The Fox is one block on the left.
- From I-85 South: Exit at North Avenue, turn left, and follow the same route as above.
- From GA-400 South: Merge onto I-85 South, exit at North Avenue, and follow the directions above.
- From I-75/I-85 North (via I-20): Exit at West Peachtree/Spring Street. Turn left onto Peachtree Street. The Fox is two blocks away on the left.
Parking Options
The theatre is surrounded by several public parking lots, with prices ranging from $15 to $75 depending on proximity and event demand. Many lots open two hours before showtime and remain staffed until an hour after events end. If you prepay for parking through the Fox Theatre, your spot is reserved until the show begins.
Note: Avoid unattended lots to reduce the risk of vehicle damage. If in doubt, contact the Fox Theatre Parking Assistance Line at 855-285-8499.
Tips for Visiting
- Buy Tickets Directly: Save on processing fees by purchasing tickets from the Fox Theatre Box Office instead of third-party vendors.
- Capture the Moment: The Fox Theatre’s interiors and exteriors make for striking photography backdrops. Contact the theatre to schedule a photography session.
- Arrive Early: Give yourself time to explore the theatre’s stunning architecture and décor before the show begins.
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